New rules to apply from 1st October 2026

From 1 October 2026, new Scottish regulations will restrict the promotion and placement of certain foods and drinks high in fat, sugar or salt (HFSS) by qualifying businesses. The Scottish Government says the changes are intended to support healthier choices by limiting promotions and prominent placement of less healthy food and drink.

The rules apply to specified categories of prepacked food and drink, including confectionery, crisps and savoury snacks, cakes, biscuits, pizza, sweetened yoghurts and certain drinks. Not every product within these categories will necessarily be in scope.

For qualifying businesses, the regulations will restrict volume price promotions, such as buy-one-get-one-free and three-for-two offers, and the placement of targeted products in prominent locations, including entrances, checkouts and aisle ends. There are separate restrictions on free refills of certain sugary drinks.

To help retailers understand more, Williamson Foodservice has prepared a helpful one page explainer leaflet that can be downloaded from here.

The Scottish Grocers’ Federation (SGF) have also produced a detailed HFSS Retail Guide for 2026 to help retailers understand the practical steps they need to take to comply. It can be downloaded here.

In addition, SGF have a poster available for use by retailers that can be downloaded from here.

Detailed guidance to support the implementation of the Food (Promotion and Placement)(Scotland) Regulations 2025 can also be viewed at the Scottish Government website here.

Important: This customer guide is a general overview and does not constitute legal advice. Business structures, franchise or symbol agreements and individual product classifications can affect the outcome. Where unsure, refer to the full Scottish Government guidance or seek appropriate professional advice.